hm... "situated as a middle ground between !Facebook and !Twitter and lesser-known sites such as !GNUSocial, !Twister, and the previous holder of the "Facebook Killer" title, !Diaspora.", "movements towards Twister or GNU Social (especially the Quitter.se server)" http://theweek.com/article/index/269274/ello-isnt-the-facebook-alternative-you-were-promised