http://u.qdnx.org/file/rozzin-20200727T034151-3fc9nsr.html
Apparently the `if it looks like a book it must be an iPhone-charger' meme is due to this guy and his peculiar `love of books'...: http://www.huffingtonpost.com/2012/04/27/booksi-book-iphone-charger_n_1459312.html